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Shire Pharmaceuticals

DMA Signs provides tailor made LED colour changing logo for Shire Pharmaceuticals’ UK Investors Correspondence office in Basingstoke.

Shire Pharmaceuticals is one of the world’s leading speciality biopharmaceutical companies and its UK office recently undertook a major external facelift with the implementation of a custom built colour changing logo from DMA Signs, creating dramatic visual impact.

The built up aluminium logo was installed at a height of 11 metres and had to be erected over a canopy. DMA Signs worked in close liaison with the contractor as specialist fixings needed to be implemented through toughened glass panels.  The sign was then internally illuminated with colour changing LEDs.  The sequence cycled through eight pantone matched colours blending seamlessly from one to the next. Throughout the project DMA worked in close partnership with Shire Pharmaceuticals and the contractor to demonstrate the total effects offered by the system and meet the client’s requests to be able to make future alterations to the timing and sequencing of the illumination.