• IMG_1544
  • IMG_1451
  • IMG_1147
  • IMG_1033
  • IMG_1026
  • IMG_6229
  • IMG_1059
  • IMG_6305
  • IMG_6416
  • IMG_6435
  • IMG_1632
  • IMG_1653

Royal Shakespeare Company

DMA Signs supplies total signage solutions for the £112.8 million refurbishment programme at the Royal Shakespeare Theatre.

The Royal Shakespeare Company, based in Stratford-Upon-Avon is one of the world’s most recognised theatre companies. The world famous Grade 1 listed theatre underwent a major civil project to completely renovate the site before it reopened in 2011.

Following a rigorous tender, interview and selection process, DMA Signs were appointed as RSC’s official sign contractor.  DMA designed and produced various sample signs prior to being awarded the contract and these were further developed to create the final family of signage products for the theatre.  Large internally illuminated RSC logos were specially fabricated and fitted to the internal structure of the building, a complete internal wayfinding package was researched and implemented, external illuminated monoliths were erected that could be updated regularly with forthcoming events and plays, and large updatable internal poster displays were created, some of which were over 3 metres high.  Particular attention was paid to seating identification and DMA worked with RSC to produce a variety of different sample solutions to determine which would be most effective.  Directional stencils and engraved row and seat numbers were decided.  To complete the project, DMA Signs also created a tailored donor wall housing individual boxes with donor names finished in a cast zinc effect.