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The London School of Economics and Political Science

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As successful bidder DMA were also awarded a 4 year contract with the School for supply and installation of signage for the Main Campus, for ad hoc and project related installations . The services under this contract also include: Wayfinding services, consultation, legal requirements,  footfall flow mapping, design, installation, maintenance, decommission and relocations and re-use to meet environmental, social and economic governance.


The Marshall Building is a seminal new addition to LSE's campus. Designed by Dublin-based Grafton Architects, the large, multi-purpose building occupies a pivotal position at the southern corner of Lincoln's Inn Fields and embeds LSE's presence in one of London's most iconic garden squares.LSE, through a competitive process, commissioned DMA to deliver wayfinding design and signage throughout the new building including project management and product design (in strict adherence to LSE Signage Manual. The internal signage, designed to suit the needs of the LSE, incorporated elements of  the Modular Sign System (MSS) and In line with best practice, tactile elements were integrated into the system. The external signage furniture was fully bespoke in constriction and required the design and production of elevation and interpretation drawings for inclusion in the planning application and advertising consent application. The original intention was the installation of signage would be undertaken following Practical Completion of the project and formal handover of the building from Mace to LSE. However, DMA were cognisant that the Principal building contractor for construction experienced significant delays, so we were required to revise our programme and key design approval dates to commence installation of the signage in advance of handover requiring us to operate within the Principal Contractors site rules.

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